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The old adage states that a picture is worth a thousand words, but in real estate, the right photo could actually be worth thousands of dollars. In today’s social economy, listing photographs have become more important than ever before. The real estate agent that you hire to list your property should invest in high-resolution, professional photographs in order to effectively market your home.

Here’s why:

83% Of Buyers Claim Photos Motivate Them to See a Home

Most people who are in the market to purchase a new home begin their search online, likely before they ever even contact a real estate agent. Buyers now have at their disposal an endless feed of online listings, and it’s become a hobby of sorts to sift through listing photographs. In addition, these same listings are posted to many different social platforms, such as Facebook and Instagram. These image-centric platforms are perfect for marketing homes, because it’s easy to reach a large mass audience. Buyers who are not impressed with the photos that are on the listing are likely never going to make an appointment to see the home.

Homes with More Listing Photos Spend Less Time on the Market

Decades ago, one small image of the exterior of the home was placed in a newspaper ad, and only a few words were used to describe the property. Today, however, the photographs are more important than the listing description. The more listing photographs a property has, the more likely it is that the home will sell quickly. Buyers are not afraid to sit and look through 40, 50 or even 75 photographs of a house that interests them. It should be noted that a house with more than 20 listing photos is on the market for an average of 32 days — while listings with just one photo are on the market for about 70 days!

High-Resolution Photos Can Increase the Sales Price of Your Home

Not only will the right images help move your house on the market, but they also can increase your return on your real estate investment. Some real estate data shows that listings that include professional, high-resolution images will sell for up to $10,000 more than they would have without the photographs. When it comes to promoting your property, professional photography is a small marketing investment that can generate significant results. It’s a worthwhile effort for both you and your real estate agent.

Noting the pivotal role that photographs play in marketing your home to the right buyer, it’s critical that your real estate agent gets amazing images of your property. These tips can help you and your agent get the best shots of your home for the listing:

• Take photographs in natural daylight. Good lighting is necessary to showcase your home to potential buyers. You will want the images to like bright and airy, rather than dark and grainy. Avoid taking pictures on a cloudy or rainy day.
• Stage the home prior to taking listing photos. Remove personal items, such as photographs or mementos from the walls. Eliminate clutter, and arrange the furniture to highlight the functionality of the space.
• Request that the photographer use a wide-angle lens to capture each room in its entirety. Photographers should shoot landscape photographs rather than portrait photographs.

When you hire an experienced real estate agent, they will recognize the value of powerful images. The right agent will know that these photographs are the key to selling your home as quickly as possible and for the highest price possible. For more information, contact a real estate agent today.